recent years, Canada has become a surprising hub for global pop culture phenomena, ranging from streetwear to collectible toys. Among the latest waves sweeping through the country is Labubu , the mischievous, wide-eyed creature designed by Kasing Lung and popularized by Pop Mart. What started as a niche designer toy beloved in Asian markets has now gained massive traction across Canadian cities. But the question that lingers in the minds of collectors, retailers, and casual observers alike is this: is Labubu’s rise in Canada just a passing hype, or is it here to stay as part of the cultural fabric?
The Origins of Labubu
Labubu emerged from the imagination of Hong Kong–based illustrator Kasing Lung, who originally sketched the whimsical character as part of his fantasy world known as “The Monsters.” The little creature is instantly recognizable by its rabbit-like ears, mischievous grin, and expressive eyes. Lung’s creation eventually caught the attention of Pop Mart, the Chinese company specializing in blind-box collectibles that has become a dominant player in the designer toy industry.
Pop Mart launched Labubu into the wider collectible toy scene, and it quickly became one of the brand’s most sought-after characters. Blind boxes, which contain mystery figures, transformed Labubu into not just a toy but also an experience—an element of chance that made collecting both exciting and addictive. From limited editions to themed series, Labubu began to build a devoted global following.
Why Canada?
Labubu’s success in Canada may seem surprising at first glance. But the rise of collectible culture in the country over the past decade provides a clear context. Major cities such as Toronto, Vancouver, and Montreal have become melting pots for Asian art, fashion, and culture. With Canada’s growing Asian communities and the influence of globalized pop culture, it was only a matter of time before Labubu found a foothold.
Specialty toy shops, art galleries, and pop-up events have all played a role in fueling Labubu’s popularity. Social media, particularly TikTok and Instagram, has also been instrumental in spreading the craze. Videos of collectors unboxing Labubu blind boxes rack up millions of views, creating a sense of excitement and urgency among fans. Retailers in Canada have reported rapid sellouts of new series, with some fans camping outside stores or refreshing online shops the moment restocks are announced.
The Hype Factor
Labubu’s current momentum in Canada is undeniably hype-driven. Limited availability and the element of chance with blind boxes tap into the psychology of scarcity and surprise. Fans rush to get their hands on the latest editions not only because of the aesthetic appeal but also due to fear of missing out. This has led to resale markets where rare Labubu figures fetch several times their retail price.
The toy also benefits from being photogenic and highly shareable. Labubu’s quirky design makes it a natural subject for social media posts, fueling a cycle where collectors show off their finds, which inspires more people to join the craze. Events hosted by Pop Mart and local retailers further enhance this hype, transforming Labubu into more than just a collectible—it becomes a cultural moment.
More Than a Passing Trend?
The real test lies in whether Labubu will maintain its relevance beyond the initial wave of excitement. Canada’s consumer market has seen many collectible fads rise and fall, from Beanie Babies in the 1990s to Funko Pop figures in the 2010s. However, Labubu has some unique strengths that may allow it to endure.
Firstly, Labubu is not a standalone product but part of a larger universe of characters designed by Kasing Lung. This provides depth and narrative potential that keeps collectors invested. Each series introduces new themes and variations, from whimsical holiday editions to darker, more artistic interpretations, ensuring freshness and novelty.
Secondly, Pop Mart’s strategy of combining art with commerce sets Labubu apart. These toys are not marketed as mass-market figures but as pieces of collectible art. This positioning appeals to both casual fans and serious collectors who view Labubu as an artistic statement rather than just a toy. The crossover appeal between toy culture, streetwear, and contemporary art suggests that Labubu has the potential to outlast short-lived trends.
The Canadian Collectors’ Scene
Canada’s art and design communities provide fertile ground for Labubu’s sustained success. Cities like Toronto and Vancouver already host vibrant designer toy scenes, with conventions, galleries, and niche shops catering to collectors. Labubu has seamlessly integrated into these communities, often appearing alongside works from other internationally acclaimed toy designers.
Moreover, Canada’s younger generations, particularly millennials and Gen Z, are increasingly inclined toward nostalgia-driven and experiential consumerism. Collecting Labubu taps into these desires, offering not only a tangible object but also a sense of belonging to a global fandom. Online communities in Canada, where collectors trade, discuss, and showcase their Labubu figures, reinforce this culture of connection.
Challenges Ahead
Despite the excitement, Labubu’s future in Canada is not without challenges. The market for collectibles is notoriously volatile, with interest sometimes collapsing as quickly as it surges. If Pop Mart overproduces Labubu figures or saturates the market with too many series, the exclusivity and excitement could fade. Additionally, resale price inflation can discourage new fans from joining the community, creating barriers that limit long-term growth.
There’s also the question of cultural longevity. While Labubu resonates strongly with current pop culture trends, it will need to evolve and adapt to maintain relevance as tastes shift. Unlike classic characters tied to major media franchises, Labubu’s staying power will depend largely on the creativity of its design evolution and the strength of the community around it.
A Cultural Marker of Our Times
Whether Labubu remains a permanent fixture in Canada or fades into memory, its current popularity tells us something important about today’s cultural landscape. It reflects the globalization of art and design, the blending of East and West in consumer tastes, and the increasing importance of community-driven experiences. Collecting Labubu is not just about owning a toy; it’s about participating in a movement, sharing excitement with others, and being part of something bigger.
Conclusion: Hype or Here to Stay?
Labubu’s meteoric rise in Canada is fueled by hype, scarcity, and the thrill of discovery. But beneath the surface lies a deeper foundation built on strong design, global appeal, and integration into Canada’s thriving art and collector communities. While it is too soon to Labubu Doll declare Labubu an enduring cultural icon, the signs suggest it has more staying power than a fleeting fad.
For now, Labubu is more than just a craze—it’s a symbol of how cultural borders are dissolving and how art in the form of toys can create global communities. Whether you’re a seasoned collector or just discovering the mischievous little creature, one thing is certain: Labubu has already left its mark on Canada. And that mark may prove to be more lasting than anyone could have predicted.
